what is the best way to make a long thread on twitter

Twitter threads let you tell stories, share information, and start conversations with your audience. Here's how to write a Twitter thread your followers volition honey.

With over 190 1000000 daily users, Twitter is one of the all-time social media platforms for creators looking to reach new people and connect with their audience.

There'southward just one big caveat: You have to say everything inside a 280 character limit.

Unless, of course, you create a Twitter thread.

Twitter threads let users tell stories, share related information, or ask a series of questions. Done correct, they tin help you start conversations, heave engagement, and make the virtually of Twitter for your modest business .

And best of all? They're easy to create.

Today, we'll walk through how y'all can brand a Twitter thread, plus four tips for creating a thread that your followers will love. We'll also share some real-world examples of stellar Twitter threads.

But beginning, what exactly is a Twitter thread?

What is a Twitter thread?

A Twitter thread , too called a tweetstorm, is a series of connected tweets posted by one person.

Instead of confining your bulletin to a 280-character tweet, you tin can utilise threads to tell a story or share data over the course of several tweets.

Twitter users encounter " Show this thread " under every tweet in the series…

…so they can click through and read the balance of the thread :

One of the all-time parts about Twitter threads is their versatility.

For example, you tin can use a thread to share your expertise with others in your niche, like John D Saunders did afterward his online class hit $100k in sales .

In the thread, John explains how he pre-launched his form to validate his production thought and gather feedback from his target audition.

(Want to follow John'southward expert advice? Yous tin can launch your own online course with Podia. Try it for complimentary with a 14-day trial .)

John's thread lets his fellow creators learn from his experience without having to click away from Twitter. That native content helped John see strong date from other Twitter users — and he'due south not lone.

An experiment by Buffer , a social media management platform, establish that Twitter threads receive more impressions and engagements than single tweets with a link. And native content — similar John'due south thread — may be a big reason why:

"How does your audition want to consume your content? Do they adopt getting all the information they want through your social media posts, or practice they want to click on a link and exist directed to some other page before they can find the information?

Information technology depends on the content, simply my hunch is well-nigh prefer the former." — Alfred Lua, Product Marketing at Buffer

Yous can too utilise Twitter threads to share key takeaways from a piece of content, then drive traffic to that content by adding a link at the beginning and end of the thread.

Hither's an example from Ryan Law , Director of Marketing at content marketing bureau Animalz :

Ryan shared an bureau benchmark report by Animalz, but he didn't just tweet out a link. Instead, he created a thread to share five of his cardinal takeaways from the report.

The thread lets Ryan's followers get a quick synopsis of the report'south findings without having to click through to read the whole matter.

And if their involvement is piqued by the time they reach the cease of the thread, they can click on the handy link to the full report that Ryan includes in his terminal tweet , besides.

Every bit an added bonus, Ryan asks readers for their feedback and questions, opening upwards another opportunity to interact with his audience. Win-win-win.

We'll share more Twitter thread examples after on. But first, let's talk about another perk of Twitter threads: how easy they are to create.

Continue reading to run into for yourself.

How to post a thread on Twitter

You can use the Twitter desktop site , iOS app , or Android app to create a Twitter thread.

Many social media management platforms besides support Twitter threads, letting you compose and schedule tweet threads ahead of time.

In this step-by-step tutorial, we'll evidence yous how to create a Twitter thread through the desktop site. Let's dive correct in.

Step ane: Compose your first tweet

To etch a tweet, click the blueish "Tweet" button at the lesser of the sidebar, or start typing in the "What's happening?" box at the peak of the page.

Footstep 2: Add your 2nd tweet

Click the plus sign next to "Tweet" to add together another tweet.

Write out your second tweet, and then click the plus sign again to add a third.

Step 3: Write out the balance of your tweets

Follow the same steps to add new tweets for the residual of your thread. If you want to add a photo or graphic to a tweet, click the image icon:

Graphics are a groovy way to grab your audience's attention as they scroll through their Twitter feeds — and infographics piece of work actress well here. Infographics are liked and shared on social media 3 times more than any other type of content.

(No graphic design skills? No problem. Check out this guide to making social media graphics , no Photoshop required.)

To add a poll to your tweet, click the bar graph icon:

Polls are an piece of cake fashion to become your followers' opinions on something. You can ask them about their pain points or preferences with simply a couple of clicks.

Stride 4: Publish your Twitter thread

Once you've written your final tweet, double-check your thread for any typos. You tin click on any tweet in the thread to edit it.

If y'all're gear up to publish, click "Tweet all" to tweet out your entire thread at once.

You can come back to a thread later on to tack on additional tweets, too. Only navigate to the final tweet in your thread and click "Add together some other Tweet":

And just like that, you lot have a Twitter thread that's ready to be retweeted and replied to by the masses.

Of class, to get those retweets, y'all need to make your thread engaging. That'due south what our final section is all about.

4 tips for writing great Twitter threads

one. Hook readers with the commencement tweet

The starting time tweet of your thread is the one that people are almost likely to see in their feeds and retweets. It's a lot similar an email subject line or headline: If information technology doesn't grab people'southward attention, they won't read the rest of what you lot accept to say.

That's a lot of pressure to put on 280 characters or less.

Here are some tips for crafting an irresistible start to your Twitter thread:

• Don't reveal everything at the beginning. Give readers a reason to click "See thread" for more.

• Let people know that at that place'due south more to come across. Add together the thread emoji (🧵), "ane/", or simply "(A thread)" to denote that this is the first tweet of several.

• Build curiosity without veering into clickbait territory. "You'll never believe what happened next!" can come beyond as more spammy than intriguing.

Entrepreneur and marketing pro Jeremy Moser does all of the above and more in this thread starter :

Jeremy starts off with the thesis of his thread: "Edifice in public helps you learn customers, market place your brand, and refine your product." Then he explains how he plans to back upwards that claim throughout the rest of the thread.

That's enough to get me clicking. For 82 people, it paid off enough for them to retweet or quote tweet Jeremy'south thread.

Only crafting a shareable thread goes beyond a great first tweet. Y'all need to offer your readers a message worth sharing — and make sure they see it.

2. Make it shareable

If a tree falls in a forest, only no one is around to hear information technology, does it make a sound?

If you write an excellent Twitter thread, simply no 1 reads or shares it, does information technology really count?

I know that might sound a bit dramatic. Just a downside to a platform that sees over 500 million posts per day  — that'due south vi,000 tweets per 2d— is that sometimes, information technology can feel like posting into the void.

To get more optics on your thread, you lot need to brand people desire to share information technology with their followers.

A study from The New York Times found that people share content for five reasons:

1. To bring valuable and entertaining content to others

2. To define ourselves to others

3. To grow and nourish our relationships

4. Cocky-fulfillment

5. To get the word out about causes or brands

That aforementioned written report found that 68% of people share content to give others a sense of who they are and what they care virtually.

What does that mean for your Twitter thread?

When you lot post something that resonates with your customers, they're more likely to share it. And the more they share it, the more people will read your awesome thread and share it with their followers. (Then on, so forth.)

Take this thread by Tim Soulo , CMO of SEO tool Ahrefs , for case:

Tim taps into a common challenge content marketers face: Proving the ROI of content marketing. His thread talks about something that rings true to many people — and he'southward got the hundreds of retweets to evidence information technology.

Another mode to become your thread on more timelines is by tagging the Twitter accounts of brands and people you mention. After all, if they don't know that y'all're talking most them, how tin they share your tweet?

In this thread from writer and creator John Paul Hernandez, he shares his favorite writing tools and tags each tool's Twitter profile:

Those tags serve two purposes: John gets more eyes on his tweets, and readers know where to find more information on each tool.

As a bonus, John asked his followers to chinkle in with their favorite tools as well:

Opening up the conversation makes his thread even more than visible to Twitter users outside his immediate post-obit.

His thread is engaging, helpful, and entertaining — just like a adept story.

iii. Tell a story

Stories are more just entertainment. Humans are hardwired for storytelling .

Storytelling is universal. It evolved alongside us every bit a fashion to communicate and build communities. It's universal, and that makes it powerful — and i of our favorite marketing strategies for online courses and beyond.

When yous tell a story throughout your Twitter thread, you keep people reading from the get-go tweet to the last.

Here's an instance of storytelling from Spencer Fry , Podia'southward founder and CEO:

Spencer shares the story of how Podia reached profitability. If readers want to learn the whole story, they'll have to read to the end of the thread. (I know I'yard biased, but I retrieve it's a story worth reading.)

Plus, stories lite up our brains, making it easier for united states of america to retain data.

Joe Lazauskas, co-writer of The Storytelling Edge , explains :

"Essentially, our brains run on electric pulses, and when we hear stories, our brains low-cal upwardly. Neuroscientists have this maxim that 'neurons that burn down together, wire together.'

Then, when we're hearing a story and our encephalon is lighting up, you accept all of these neurons that are then wiring together, which triggers us to remember more than of the information nosotros're getting."

Here'southward another good reason to write your thread as a story: many people will read it equally one.

Bots similar Thread Reader App make information technology easy for Twitter users to read an entire thread at once. All they have to do is reply to a tweet in a thread with " @threadreaderapp ", and the bot will "unroll" the thread and provide a link to a webpage with every tweet laid out.

Thread readers are especially useful for people using Twitter's mobile app, where navigating from one tweet in a thread to another can exist a bit trickier than on a desktop.

All in all, storytelling makes your threads more memorable and enticing. And there are plenty of dissimilar means to tell a story — then why not experiment to find what works best for you and your followers?

four. Experiment ofttimes

Last only non to the lowest degree, recall that everything nosotros've gone over today is but a suggestion. Twitter didn't whorl out thread functionality until just a few years ago, and social media all-time practices are constantly evolving.

In other words, there's no one-size-fits-all Twitter strategy.

With that in mind, it's worth testing out creative new ways to use threads.

Accept this Twitter experiment from marketing automation provider ActiveCampaign, for instance. The ActiveCampaign squad used Twitter threads to create a marketing automation-themed "choose your own adventure" game:

When y'all click on one of the two actions, it takes yous to a new thread , where you choose your side by side motility:

When you reach the end of a thread , you meet the results of your marketing and sales choices — for ameliorate or for worse:

By gamifying marketing and sales automation, ActiveCampaign'southward social media squad turned a topic that could be boring or technical into a fun, compelling experience.

And they did it all by testing out a new mode of using Twitter threads.

Here's the bottom line:

Don't be afraid to experiment with different formats, link placements, and calls to action to find what resonates best with your audience.

Yous never know what yous'll detect.

Set up for the perfect (Tweet)storm?

Twitter threads can exist a powerful tool for creators to connect with their audiences. Without a 280 character count to worry about, you can start more conversations, engage more than followers, and share more content with the world.

To recap, here's how to craft Twitter threads your followers will dearest (and love to share):

• Utilise your first tweet to grab people'south attention and encourage them to go on reading. Pique their curiosity by promising valuable information or a fascinating story.

• Brand your threads more shareable past including messaging that resonates with others in your niche.

• Yous can also tag relevant Twitter accounts to get even more views (and shares).

• Utilize your storytelling skills to continue your readers engaged until the stop of the thread.

• There's no ane size fits all for writing Twitter threads — or social media at all, for that matter — so don't be afraid to experiment with new techniques and formats.

Now leave at that place and start tweeting. Nosotros can't wait to see what you lot'll come up up with.

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Source: https://www.podia.com/articles/twitter-threads

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